Integrated biodiversity management usually requires
(additional) resources in terms of money.
The seemingly easiest way to raise funds is applying
for grant programmes from international donors such
as the European Commission or the Global Environmental
Facility (GEF) of the World Bank. Most Environmental
Ministries at national and sub national level also run
such grant programmes. Additionally there are foundations
set up by political parties, industry and individuals
that might offer appropriate grants. This type of grant
programme may include funding for information and/or
marketing campaigns, guides for local schoolteachers,
study visits to neighbouring countries, scientific surveys
and the development of site management plans.
Investments in infrastructure, for example upgrading
of the local wastewater plant, usually requires a loan.
Development banks including the European Bank for Reconstruction
and Development and the Nordic Environmental Finance
Cooperation (NEFCO) can provide soft loans if there
is a convincing business plan demonstrating how the
investment will be recovered. For example by increased
revenues from tourism or higher water charges.
New trails and information centres can in some cases
be covered by grants. Local businesses and private investors
can also source funding if they are convinced the publicity
and marketing strategies for their sponsors are being
handled properly. These include timely press releases
and so on. However, raising funds among private sponsors
needs experience and knowledge and it is often beneficial
to hire a public relations company or designate a resource
that can concentrate solely on these activities.
Working with volunteers for building and maintaining
trails and the information centre can help save money
and resources. This can be achieved by directly recruiting
volunteers or by working in cooperation with non-profit
organisations such as a local nature conservation organisations
or with environmental trainers. Some companies might
not be able to contribute funds to a project such as
this but may offer their staff to help out on a 'good
cause' perhaps one day a year.
Fund raising in 6 steps
- Prepare a concept paper (or project brief)
of a few pages containing the following;
- Background information (what has been done before,
main problems, why is it important to act now)
- Main objectives (what do you want to achieve)
- Activities planned
- Estimated time frame (overall and by activity)
- Estimated budget per major activity or output
- Identify funding sources
International public grant programmes,
national or sub national programmes; foundations (e.g.
of political parties, corporations)
Development banks; governmental loan programmes
Sponsorships and donations
Cooperate with private enterprises that want to increase
their visibility or green image
In- kind financing
Mobilise volunteers directly or via cooperation with
- 2. Break projects into subprojects that match
the criteria of funding sources
Take the concept paper and match the objectives and
activities with the objectives and focus of the funding
programmes you have identified. This essentially means
that means you are breaking the main project into sub-projects
that are then easier to adapt to the funding programmes.
- Search for partners, if necessary
For each sub-project define the best way to cooperate
with the partners. Then identify which partners you
would like to cooperate with and approach them. Your
initial concept paper will be the fundamental document
for this step.
- Prepare proposal drafts with or without partners
and submit them for first review to the identified
For each sub-project prepare a concept paper in the
same format as the main project concept paper (project
brief). If you are working in a partnership this step
must be done in close cooperation with that partner.
Some funding programmes invite you to submit a provisional
project brief or pre-proposal in order to receive
feedback on your application its objectives, methodology
and partner(s). Other funding programmes do not give
you this opportunity.
- Submit project proposal or develop cooperation
agreement with private sponsors The full project proposal
might have to be submitted in the specific form and
structure provided by the sponsor organisation. Private
sponsors usually do not request a special format and
focus on personal meetings with representatives of
your organisation. This will require a list of benefits
the sponsor will have when supporting your project
(publicity at press conferences, logos of the sponsor
placed on websites, printed information materials
Some points to keep in mind
- Always think about the sustainability of your project
- will it survive once initial funding has ceased?
Sponsors are always interested in how you intend to
secure this sustainability.
- Secure follow up funding while the first project
phase is running or include income generating mechanisms
in your project that will fund follow up work.
- Be open to partnerships and ask your partners to
treat project drafts confidentially.
- Always mobilise your own resources first. The more
you are ready to contribute to a project the easier
it is to receive complementary funding from other
- Develop a clear vision for yourself of WHAT you
want to achieve and HOW you intend to do it. Focused
thoughts will be more convincing to the sponsor.
- Make sure you allocate enough resources to project.
management. It might seem like a waste of money initially
but without it, project funds will not be spent efficiently