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Sustainable Coastal Tourism has the potential to promote
social development through employment creation, income
redistribution and poverty alleviation. Positive impacts
of sustainable tourism are explained below.
as a force for peace
Travelling brings people into contact
with each other. As sustainable tourism has an educational
element it can foster understanding between people and
cultures and provide cultural exchange between hosts
and guests. This increases the chances for people to
develop mutual sympathy and understanding and to reduce
Sustainable Coastal Tourism can add to
the vitality of communities in many ways. Examples are
events and festivals of the local residents where they
have been the primary participants and spectators. Often
these are refreshed and developed in response to tourists’
The jobs created by tourism can act as a very important
motivation to reduce emigration from rural areas. Local
people can also increase their influence on tourism
development, as well as improve their jobs and earnings
prospects through tourism-related professional training
and development of business and organizational skills.
During the first Global Summit on Peace Through Tourism
(November 2000), more than 450 world leaders of the
travel and tourism industry ratified an "Amman Declaration"
that recognized travel and tourism as a global peace
industry. The document committed itself to building
a culture of peace through tourism that supports tourism
as a fundamental human activity. Free of undue restriction
and respectful of human differences and cultural diversity.
"Peaceful relationships among all people should be promoted
and nurtured through sustainable tourism", the document
said. It called for protection and restoration of historical
monuments and landmarks, accessible to all people, as
"valuable assets for humanity and legacies for future
generations". Preservation and wise use of the environment,
coupled with ecological balance, "are essential to the
future of tourism" while acknowledging "ancient wisdom
and care for the Earth"( International
Institute for Peace Through Tourism).
of facilities as a benefit to residents
In cases where the tourism industry supports the creation
of community facilities and services that otherwise
might not have been developed can bring higher well-being
standards to a destination. Benefits can include upgraded
infrastructures, health and transport improvements,
new sport and recreational facilities, restaurants and
public spaces as well as an influx of better-quality
commodities and food.
For quite some years now, the Aldemar Hotels in Greece
have been working with the local communities in order
to protect the surrounding environment as well as improving
the quality of people’s lives. Together with its employees
they are running the environmental programme "Mare Verde"
and they also participate in several international environmental
programmes and organisations such as Green
Globe or the WWF.
Among other things, the Mare Verde programme involves
energy saving by using solar panels; tree planting campaigns;
buying fruit, vegetables and seasonal plants from local
farms; hosting an annual eco-cultural festival; and
encouraging the staff to continually develop their knowledge
on environmental issues. Additionally, their beaches
have been awarded the European Blue Flags from 1998
£ukêcin and Pobierowo are good examples of
a tourist development of the seaside resorts in West Pomeranian
In the past, the town of £ukêcin was a
very small agricultural village. Tourists started visiting
it at the beginning of the 20th century. Looking at
a map from 1943 the built-up area was about 500-700
meters from the seaside. Nowadays the town of £ukêcin
has extended eastwards and a tourist and recreation
centre provided with rest houses has been developed.
The road from Dziwnow to Rewal was built to facilitate
the travel between seaside resorts and to improve the
transportal infrastructure of the village.
A history of Pobierowo started in the 16th century
and was connected with a German family called Kleis.
In the later half of the 19th century Pobierowo started
changing its agricultural character because of the degradation
of the agricultural grounds due to the coastal sand.
That is why at the beginning of the 21st century there
were only 3 farmers where as in 1886 there were dozens
In 1907 the "Seeblick" Hotel was built at the seaside
by a farmer called Frohreich. That was the beginning
of bathing and recreation in Pobierowo. Later on, other
farmer families started to settle in the western part
of the town. In 1939 an important land owner divided
his possessions into 800 square metres plots of land
and sold them to people from Berlin who built small
wooden holiday houses there.
Nowadays the main tourist street is Grunwaldzka Street
which is situated 100 metres from the coastline. This
street is almost 4 kilometres long and links the eastern
and the western part of the town.
These two seaside resorts are well
known for their wide and clean beaches, cliffs, ancient
pine and spruce forests. The town of £ukêcin
and the town of Pobierowo are still developing dynamically
at the seaside but they also have their specific character
of tourist towns.
of culture and traditions
Sustainable Tourism has the potential to improve the
preservation and transmission of cultural and historical
traditions. Contributing to the conservation and sustainable
management of natural resources can bring usually the
chance to protect local heritage or to revitalize native
cultures, for instance by regenerating cultural arts
TTourism that encourages social involvement
In some cases, tourism also helps to raise local awareness
concerning the financial value of natural and cultural
sites. It can stimulate a feeling of pride in local
and national heritage and interest in its conservation.
More broadly, the involvement of local communities in
sustainable tourism development and operation seems
to be an important condition for the sustainable use
and conservation of the biodiversity.
On Hjälmö, an island of the archipelago of
Stockholm, Sweden, some families of Västergården
are running a guiding tour company, along with their
ecological farming. Visitors can come and stay at the
island and take tours in the archipelago and they can
also buy the products of the farm like archipelago salami,
smoked lamb and fleece. The tours of Västergården
are custom-made and dependant on what the visitors want.
During the tour, the guide lets the visitors know what
the archipelago consists of and how it is to live on
an island in the archipelago, both at present and historically.
How the archipelago was created, how wind, weather,
water and man have helped to form it the way it is today
are other issues that are explained. The visitors get
to know the natural and cultural landscape they find
themselves in and the importance of the agricultural
landscape in the archipelago.It is significant that
it is sustained for the future (Svenska Naturskyddsföreningen
Society for Nature Conservation).
In 1999, the ACI Marina in Dubrovnik, Croatia, received
the European Blue Flag environmental award. This is given
to societies that make special attempts to keep their
beaches and marinas nice and manage them with concern
for the local environment. The marina is cooperating with
the local schools on educational activities and cleaning
actions such as waste collection and separation. This
is done in order to preserve their Blue Flag labelling.
Situated at the mouth of Ombla river it can be reached
by road from the city centre. There is an information
board on the marina with all the relevant information,
brochures, leaflets, books, etc. For tourists and locals
to learn and understand more about the local environment
Marina, Dubrovnik, Blue
for the tourists of Sustainable Tourism
The benefits of sustainable tourism
for visitors are numerous: they can enjoy unspoiled
nature and landscapes, environmental quality (clean
air and water), a healthy community with low crime rate,
thriving and authentic local culture and traditions.
Exercise for user
Considering the drawing elements from definitions
of sustainable tourism as quoted above, make a
check list of criteria that you would use to asses
the sustainability of coastal tourism