All projects and programs include conveying of information to the public. The key questions to be asked are:
- what type of information is suitable for what audience?
- how could information be presented?
- what will be the cost?
- who will be responsible?
There are many techniques, which are used to get a message. Depending on the target audience and budget, a variety of different options can be employed:
- Mass media - television, radio, newspapers and magazines: have general audience, raises general environmental awareness, can motivate people to participate in process. Can be most helpful in environmental education work.
- Newsletters, books and pamphlets: each type must be evaluated for suitability.
- Exhibitions: useful resource. Should be combined with other activities.
- Video: the most available for the environmental education. The equipment needed is cheap and easy to use.
- Posters: attractive, easy to make, good as an educational tool, can be useful in schools and other institutions.
- Printed clothing: can be used for a long period.
- Badges: cheap to produce, can be used in schools, attractive for young people.
- Open meetings: usually for discussing of specific issues concerning environment and development plans. People can be made aware of issues and motivated.
Herewith some EU OURCOAST initiative tips!
How to inform and communicate
- TIP: Use information centers, websites, cooperate with newspapers, radio and TV in national language to inform citizens about possible coastal changes and public participation
- TIP: Take every stakeholder serious and be open for communication. Communicate in a simple non-technical, joint language.
- TIP: Inform and communicate in an effective way, involving local authorities and preventing tension with the public e.g. farmers, tourism sector and the local community
Find more tips and many examples at the OURCOAST “Guidance based on collected ICZM cases, 2011” at http://ec.europa.eu/ourcoast