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Bulgarian Black sea coast covers the entire eastern bound of Bulgaria stretching from the Romanian Black Sea resorts in the north to European Turkey in the south, along 378 km of coastline. White and golden sandy beaches occupy approximately 130 km of the 378 km long coast. The region is an important center of tourism during the summer season (May–October), drawing millions of foreign and local tourists alike and constituting one of the country's most popular tourist destinations.

Partners involved: Union of Bulgarian Black Sea Local Authorities (UBBSLA) – As a regional union of local authorities, UBBSLA has built a regional network of 21 Bulgarian Black Sea municipalities. Since 1992, UBBSLA co-ordinates the activities of its member in the sphere of economics, sustainable tourism, science, ecology and sustainable development; organizes their efforts in the process of solving common for the Black Sea region problems.


Project Description

STREAM is a mobility management project aiming at promoting more energy efficient transport behavior through the development of new transport solutions and well targeted campaigning.

It aims more specifically at traffic related to tourism and recreation, also using these sectors of transportation demand as an opportunity for awareness raising about sustainable mobility in general.

Because of its growing importance and its growing energy consumption, tourism and recreation related traffic is an important target for mobility management. But this sector of transportation demand also offers inherent opportunities for more successful mobility management. Recreation and tourism, especially in open areas, are activities in which the quality of the environment at the destination adds to the quality of leisure time spent. In this context, people are more receptive to ideas about reducing motorised traffic, not only because they see the short time effect in the visited environment (traffic jams, noise, emissions) but also because of the emotional link between recreation and a clean environment. In other words: the recreational environment removes barriers for the promotion of "soft mobility".

STREAM establishes a strong link between, on the one hand, campaigning for behaviour change towards sustainable mobility and, on the other hand, quality of tourism and recreation. Mottos of STREAM are:

"If you come to enjoy a natural environment, why not use also more "natural" means to travel?" or

"If you cycle for leisure, why not try it out in everyday life?"

The project has two main objectives:

  • to promote sustainable mobility TO and IN specific recreational and touristic areas, creating a link between "soft recreation" and "soft mobility";
  • to use recreation and tourism as circumstances in which you can more easily raise awareness about the necessity of greener mobility, even in everyday life. For example why would "cycling tourists" not use the bicycle to go to work, thus extending recreation to every day life?






Bulgarian Black sea municipalities


Results of the project

Bulgarian Black sea municipalities have limited experience and knowledge about sustainable mobility. Therefore, the Bulgarian pilot actions in the STREAM project were in the first place aiming at the promotion and popularization of the concept of sustainable mobility. The process started with the establishment of a working group with representatives of the main local stakeholders, and a lot of consultation and awareness raising activities. 
Finally, green transport routes for citizens and tourists were developed, implemented and promoted for three selected pilot sites, all three protected areas in the Black Sea coastal zone: Baltata Area next to Albena Tourist Resort (Balchik Municipality); Atanasovsko Lake next to Burgas (Burgas Municipality); Standing Stones (Aksakovo Municipality)

A bicycle route to and eco-trails in Atanasovsko Lake area, Burgas

The analysis of the physical opportunities for development of sustainable transport alternatives showed that the Atanasovsko Lake site is accessible only by on demand bus service. Complementary to that, the STREAM-team developed a “green corridor” connecting the main multimodal transport center of the City of Bourgas with Atanasovsko lake. A cycle route of more then 8 km was marked and signposted. This is now the first marked bicycle route in Bourgas.
On the territory of Atanasovsko Lake, 3 ecological trails were identified:

  • “Green eco-path”– showing the biological diversity of the protected area;
  • “White eco-path”- the discovery of a unique salt production method;
  • “Red eco-path” – about the healing potentials of mud and brine.

These trails can only be done walking, cycling or using the traditional salt train.  
The cycle route in Borgas was officially opened in December 2007. A crucial element in the success of the project was the strong support of the Municipality of Bourgas.
Green routes on the site (including the eco-tourism product called eco-journey „Birds and Salt”) were developed in collaboration with the Regional Inspection on Environment and Water (RIEW) - Bourgas and the Salt production company “Chernomorski solnitzi”AD.

Promotion of “Green transport packages” for the three sites
Info-packages have been developed for distribution among tour-operators, tourist agencies, hotels, and tourist information offices in the Black Sea region. They contain (1) an information brochure, presenting the sites, the sustainable transport options to the site and green routes on the site, (2) access maps, (3) a poster promoting sustainable mobility in the Bulgarian Black Sea Region and (4) flyers promoting the concept of sustainable mobility to recreational destinations and for recreational purposes. 

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