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As intermediaries between tourists and tourism service providers, tour operators bring together a variety of tourism-related services to form a complete holiday package which is then marketed to customers either directly or through travel agents. Each package generally consists of accommodation (often including some food provision), transport both to and from the destination, ground transport within the destination and events or activities such as excursions and social activities. Tour operators are not always in direct control of the environmental and social impacts of those products. Yet, consumers increasingly expect the tour operators they buy from to ensure that their products provide not just quality and value-for-money, but also safeguard environmental and social sustainability.

Example
Green Travel Market: sustainable tourism information service for tour operators
The Green Travel Market is an online “business to business” service for tour operators, journalists and other professionals. It gives up-to-date and reliable information on existing eco-labelled and “Fair Trade” tourism products. All sustainable products presented on this virtual market place have been screened on quality and sustainability aspects.

Different types of highly sustainable tourism products along the “tourism supply chain” participate in the Green Travel Market: destinations, protected areas, accommodation networks, individual accommodation, community based tourism networks, visitor attractions and activities, excursions and tours, incoming tour operators and transport services. This market offers a wide array of services to help tour operators to integrate sustainable products into their packages. A team of professional matchmakers from different countries is assisting interested tour operators in finding reliable partners, and creating highly sustainable and exciting tour packages.
Registration is free and provides access to a growing database of attractive sustainable tourism products from all over the world.

www.greentravelmarket.info